ADDIS ABABA (Reuters) – Ivanka Trump began a four-day tour of Africa on Sunday to promote a $50 million United States initiative aimed at encouraging women’s employment in developing countries. “Fundamentally we believe that investing in women is a smart development policy and it is a smart business,” White House adviser Trump said after drinking coffee and inhaling incense at a traditional Ethiopian ceremony in Addis Ababa. The Women’s Global Development and Prosperity (W-GDP) initiative aims to economically empower 50 million women by 2025. President Donald Trump, Ivanka’s father, has directed USAID to allocate an initial $50 million to the fund. Ivanka Trump is due to take part in a World Bank policy summit and then visit Ivory Coast to promote female entrepreneurs in the country’s cocoa industry.